Practice & sector
How respondents work, who they make for, and the skills they hold and want.
Work in the creative sector in Luton?
Median share of income by source
Direct creative work is the biggest single income source (median 20%). These figures show the median share of personal creative income from each source. (Medians are independent, so they do not add up to 100%.)
Each figure is the median share of personal creative income drawn from that source. The medians are independent, so they do not add up to 100%.
Years as an artist/maker & Years in the sector in Luton
Participants tend to have long standing creative careers, over half have been artists or makers for more than 15 years (57%), but actually the time spent being a creative in Luton is a lot shorter on average. This chart compares how long respondents have worked as artists or makers with how long they have worked in the sector in Luton. (Years as an artist / maker: n=46; years in the sector in Luton: n=36.)
Target audiences
One of the biggest issues I see is a forced overreliance on funded work. We need to become better at entrepreneurial skill building to ensure businesses can procure a direct income, not consistently writing funding bids.
Survey respondent · on how creatives sustain a living in the sector